A few weeks ago, when in Atlanta, Arun and I watched this Hindi movie "Rann" which is all about the role of the media in today's world and how it has evolved... Some of the points elucidated in the movie are so obvious for us to see in our everyday lives. One of the things being, how we fabricate the most common insignificant occurrences into either a debacle or wonder. We create all the hype so it has a large audience and of course the inflow from advertising... An example would be, a major news channel who was airing the Nobel peace prize ceremony of President Obama and in the middle of it suddenly turned their attention to the balloon flying in the Colorado sky. Even without proper evidence that there could be somebody in it, they had a bunch of people weighing in on what would happen if it were true. In the end it turned out to be a hoax and I would have missed the award ceremony if not for another channel. Recently in the news has been Tiger Woods. At his cost every ...